Turn Your ERP Data Into a Targeted Sales Strategy

Define objectives and gather relevant data.

We request four simple CSV files from your organization’s ERP system:
Customers, Orders, Order Line Items and a Current Product list. No ERP system access or IT project is required.
We send you an exact checklist of the data each file needs to contain.

Identify meaningful patterns (common denominators) in existing customer data.

Our ICP Engine calculates gross margin, growth and lifetime value across your full customer base to identify the approximately 20% of customers driving most of your profit. Many companies are surprised by how concentrated their list of high value customers is … and how many large revenue accounts are actually underperforming.

Determine highest-value customers (e.g. top 20% of customers often generate 80% of profit).

We identify what your top performing customers have in common: from industry, location, company size and buying pattern to product purchase mix and more. Every criterion is traceable to historic sales data, not a consultant’s opinion. Your ICP becomes the standard your sales team uses to qualify future prospects.

Identify companies with similar characteristics.

We search Apollo and other databases for businesses that match your ICP, then score them by similarity to your best customers. We don’t include companies we can’t factually defend.

Create targeting strategy.

Your sales team receives a ranked list of 50 – 150 companies that are most likely to become high-value customers … with up-to-date contact information and the reasoning behind each inclusion. Rankings are based on ICP fit score, then by proximity to your existing customer base.

Click here to view a sample account plan.

Execute an optional sales outreach program targeting the prospects that match your ICP.

For companies that want us to take things further, StrikeZone can execute an optional sales outreach program targeting the prospects that match your ICP.